Are you looking for a reliable solution to help you create brand awareness, build relationships, and boost your sales & revenue? Email marketing is the most powerful way to divert your website surfers to a shopping cart.

This smart technique is helping many businesses to easily engage with the audience and thereby reach their products/services across the global market.

As almost 9 out of 10 businesses are relying on email marketing services to execute their branding successfully, competition in this segment is very high. Thus it is crucial to have the right email marketing software at your fingertips to stand out in a crowd.   

Here are the Top 7 Best Email Marketing Tools in 2022:

If you wish to trigger action-driven campaigns, you need to pick the best email marketing software 2021 that perfectly suits your marketing needs. The following email marketing tools have made the task more powerful than ever before.

#1. Constant Contact:

It is one of the best all-in-one email marketing free tools that help you launch an email marketing campaign just in minutes. It offers a smart email editor to customize and design great-looking emails. It also takes care of your email marketing automation to find new customers, keep them engaged, and attract them to the shopping cart through automated mail series

Pros of Constant Contact:

  • One of the oldest players in the email marketing domain with 650,000 users currently.
  • User-friendly tool for beginners and small businesses to upload contact, set up a campaign, and track the campaign.
  • 240+ templates to create landing pages, forms, and emails.
  • Easy to integrate with FB, Insta, and Google Ads

Cons of Constant Contact:

  • Need to improve automation as it may seem difficult for beginners currently.
  • Limitations on the drag and drop interface
  • Limited integrity with 3rd party software tools
  • Lack of quick customer support (phone support available only on weekdays)

Constant Contact Pricing:

Constant Contact is not free but it offers a 60-days free trial to let you check their services and choose the best plan that suits your business. Constant Contact comes with 2 premium plans as follows:

#2. Sendinblue:

It is one of the best all-in-one email marketing free tools that help you launch an email marketing campaign just in minutes. It offers a smart email editor to customize and design great-looking emails. It also takes care of your email marketing automation to find new customers, keep them engaged, and attract them to the shopping cart through automated mail series

Pros of Sendinblue:

  • User-friendly interface with plenty of templates for email designing
  • Provided with many useful features like A/B testing, drag-and-drop email designer, sign-up forms, real-time reporting, etc.
  • Number of reports produced like emails opened, email clicks, etc. to analyze the effectiveness of your campaign
  • Ease of use for list generation and management, email formatting, and triggering
  • Prompt customer support team

Cons of Sendinblue:

  • Need to improve photo editing and automatic reformatting features
  • Lack of integration with third-party applications and tools

Sendinblue Pricing:

It is one of the perfect beginner-friendly free email marketing tools that let you send 300 emails per day to unlimited contacts. If you wish to send more emails like 8000 or more per month, you need to upgrade with the following plans

#3. Drip:

If you are running an e-commerce store and planning to build profitable relationships with your customers through email, then Drip is the best email marketing solution for you. It is not just like a typical email marketing tool, rather it is an intelligent marketing automation software that lets you send emails at the right time to the right audience

Pros of Drip:

  • No coding skills required to run multi-channel marketing campaigns
  • Powerful and visual email builder is very helpful to build custom mails
  • Easy to integrate customer data from other ecommerce stores like Shopify, WooCommerce, etc.
  • Top-notch email marketing automation

Cons of Drip:

  • Need to enhance the list of integrations with other third-party software/apps
  • Outdated user interface, redesigning is required.
  • Sometimes fail to work with RSS feed

Drip Pricing:

Drip does not offer any free plan but you can take advantage of their 14-day free trial to test all the features and then upgrade to the following paid plan (price varies according to an email list):

#4. AWeber:

If you are running a small business and looking for powerful lead generation services, then AWeber would be the right fit for you. It is one of the best email marketing tools in India that offers professional templates, behavioral automation, and advanced analytics tools. It is the all-in-one platform to reach your business goals faster

Pros of AWeber:

  • Premade professional templates available to design email newsletter
  • Plenty of tools offered to grow your email list
  • Easy to automate your email sequences
  • Smooth integration with WordPress websites, and other landing pages.

Cons of AWeber:

  • The pricing of paid plans is a bit higher compared to other best email marketing tools free.
  • Unsubscribed email addresses also count towards your monthly quota.

AWeber Pricing:

AWeber offers a free plan that is perfect to get started with email marketing. A free plan comes with 500 email subscribers, a drag and drop builder, landing pages, push notifications, e-commerce, and many more. If your subscriber list is beyond 500 then you can upgrade to Weber’s Pro plan.

#5. Mailchimp:

Mailchimp is one of the best email marketing platforms that is preferably used by bloggers and small businesses. It is known as an all-in-one platform to grow your business online. Their marketing automation features and easy-to-understand analytics report are the right fit for beginners to take charge of their marketing campaigns.

Pros of Mailchimp:

  • Variety of pre-built templates and readymade segments to create professional email
  • 100+ integrations to connect with other apps
  • Unique drag-and-drop features provided to create beautiful landing pages
  • Different versions of the content offered to get the attention of subscribers
  • Powerful and affordable for marketers of all size

Cons of Mailchimp:

  • Autoresponders work with a list subscribed from one of your web forms and not with the imported list
  • Too many unsubscribe notifications can lead to the cancellation of your account
  • Costly plans compared to other email marketing service providers.

Mailchimp Pricing:

It is the best email marketing software free as its free plan lets you send 10,000 emails per month up to 2000 subscribers. If you wish to send unlimited emails, upgrade to any of the following plans:

#6. GetResponse:

If you are looking for the best email marketing software to create stunning emails with landing pages and automate your marketing processes then GetResponse has a lot to offer for you. It has plenty of tools that help you grow your business online, grow your audience, engage with customers, and boost online sales.

It is one of the best personalized email tools that also publishes marketing resources to let you learn and apply different aspects of email marketing.

Pros of GetResponse:

  • Modern and beautiful user interface
  • Number of templates to create high-converting signup forms
  • All-in-one e-commerce and online marketing solution
  • In addition to email marketing other features like chat, webinar hosting, automated sales funnel, etc. are also provided

Cons of GetResponse:

  • Need to improve drag and drop interface
  • No option provided for pop-up forms on mobile devices to switch them on or off
  • Phone support is offered only for Max plan
  • Website builder needs to improve to compete with other email marketing tools

GetResponse Pricing:

GetResponse offers a free plan up to 500 contacts and this includes unlimited newsletters, 1 landing page, custom domain, signup forms, and website builder. Their paid plans are suitable for 1000+ contacts which are as follows:

#7. MailerLite:

If you are low on budget and looking for an email marketing platform to grow your email list, MailerLite would be the right fit for you. It offers a variety of features to create dynamic emails, grow your audience, optimize content, automate targeting, and sell digital products.

Pros of MailerLite:

  • Easy to use and easy to set up
  • 60+ modern email templates
  • Excellent free plan compared with other free email marketing software
  • Provided with advanced automation tools

Cons of MailerLite:

  • Lack of social marketing integration
  • Some pro features are missing like full reporting, CRM, and spam/design testing

MailerLite Pricing:

GeMailerLite offers a forever-free plan that comes with 12,000 emails to 1000 subscribers a month. It is one of the most preferred email marketing platforms by businesses or entrepreneurs who are tight on budget. As you grow your email list beyond 1,000 subscribers, you need to upgrade to the following plans that offer unlimited emails:

So At The End:

Email marketing is still a relevant strategy in 2021 and for the coming years as it is estimated that the number of email users will cross 4 billion by the end of 2021. That’s a huge count!  Email marketing is one of the most cost-effective digital marketing solutions to create a personalized customer experience, increase engagements, generate leads, and grow your revenue.

With plenty of the best email marketing service providers, you can supercharge your email marketing campaigns – Work Smart not Hard! Give a try to the free trial offered by any of the above email marketing platforms and open new doors for your business.

All our reviews/blog posts are researched and prepared by our expert team having 10+ years of experience in the digital marketing and web hosting domain.